Privacy Policy

Introduction

We are Apollo Analytics (Pty) Ltd, a private company registered in South Africa with registration number 2025 / 130424 / 07, and our registered office is located at 140 West Street, Sandown, Sandton, Gauteng, 2196, South Africa. Within this Privacy Policy, we will refer to our company as "Apollo Analytics," "we," "us," or "our." This Privacy Policy explains how Apollo Analytics collects, processes, and protects your personal information when you interact with our websites, applications, and services (collectively referred to as the "Platforms"). It also outlines your rights and options regarding your personal information and how to contact us.

Please read this Privacy Policy carefully to understand our practices regarding your personal information. By using our Platforms, you confirm that you have read, understood, and agree to this Privacy Policy. If you do not agree, please refrain from using our Platforms. For any questions, feel free to email us at support@apolloanalytic.com.

What is Personal Information?

"Personal information" refers to any data relating to an identified or identifiable natural person or juristic person, as defined by the Protection of Personal Information Act 4 of 2013 (POPIA). The type of personal information we collect depends on how you engage with us—whether through our website, analytics tools, customer support, or other interactions.

Information We Collect

Depending on your interaction with Apollo Analytics (e.g., as a website visitor, client, or user of our analytics services), we may collect, use, store, process, or disclose the following categories of personal information:

Category
Examples
Identity Data
Name, username, company name, job title
Contact Data
Email address, phone number, billing or business address
Technical Data
IP address, browser type, device information, operating system, usage data
Transaction Data
Details of services purchased, payment information (excluding card details)
Usage Data
Interactions with our Platforms, analytics reports accessed, preferences
Marketing Data
Subscription preferences, responses to surveys or promotional campaigns

Not all information is mandatory, but limited data may restrict access to certain features or services on our Platforms.

How We Collect Information

We collect personal information in the following ways:

  • Directly from You: When you sign up for an account, request a demo, contact support, or subscribe to our newsletter.
  • Automatically: Through cookies, web beacons, and similar technologies that track your use of our Platforms (see our Cookie Policy for details).
  • From Third Parties: Where permitted by POPIA, we may obtain information from:
    • Business partners providing complementary services (e.g., cloud providers or CRM platforms);
    • Publicly available sources (e.g., company websites or professional networks);
    • Affiliates within the Apollo Analytics group, subject to applicable laws;
    • Third-party analytics providers or reference agencies, as allowed by law.

Whenever we collect personal information, we strive to link to this Privacy Policy for transparency.

How We Use Your Information

We use your personal information in compliance with POPIA to:

  • Provide and improve our analytics services, such as generating reports, insights, or dashboards;
  • Process transactions and manage your account;
  • Communicate with you about updates, support, or promotional offers (where you've provided consent);
  • Analyse usage trends to enhance our Platforms and services;
  • Comply with legal obligations or protect our rights.

Sharing Your Information

We may share your personal information with:

  • Service providers (e.g., hosting, payment processing, or customer support tools) acting as operators under POPIA on our behalf;
  • Business partners when necessary to deliver our services (e.g., integrated analytics solutions), with appropriate agreements in place;
  • Affiliates within Apollo Analytics, subject to this Privacy Policy;
  • Legal authorities, if required by law or to protect our rights.

We do not sell your personal information to third parties.

Third-Party Links

Our Platforms may contain links to third-party websites or services. These are governed by their own privacy policies, and we are not responsible for their practices. We recommend reviewing their policies directly.

Children's Privacy

Apollo Analytics does not knowingly collect personal information from individuals under 18. If you are under 18, please do not submit personal information through our Platforms. We encourage parents and guardians to monitor their children's online activity and contact us at support@apolloanalytics.com if they believe a child has provided us with personal information, so we can delete it.

Your Rights and Choices

Under POPIA, you have rights such as:

  • Accessing or correcting your personal information;
  • Requesting deletion of your personal information, subject to legal exceptions;
  • Objecting to or restricting the processing of your personal information;
  • Withdrawing consent for direct marketing at any time.

To exercise these rights, contact us at support@apolloanalytics.com. If you have concerns about our data practices, you may also lodge a complaint with the Information Regulator of South Africa at inforeg@justice.gov.za.

Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse, as required by POPIA. However, no system is entirely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes, unless a longer period is required or permitted by law.

International Transfers

If your information is transferred outside South Africa (e.g., to service providers or partners), we ensure compliance with POPIA's conditions for cross-border transfers, such as obtaining your consent or ensuring the recipient is subject to equivalent data protection laws.

Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated "Last Modified" date. Continued use of our Platforms after changes constitutes acceptance of the updated policy.

Contact Us

For questions, requests, or complaints, reach out to us at:

Email: support@apolloanalytic.com
Address: Apollo Analytics (Pty) Ltd, 140 West Street, Sandown, Sandton, Gauteng, 2196, South Africa

Last Modified: April 3, 2025